Recession drives online price comparison
High-street retailers need more than ever to beef up their online presence, said Liverpool retail consultancy The Transaction Partnership. Director Steve Goodheart said: “I can foresee a time when shoppers will rely almost entirely on price comparison websites to drive them to the best price, putting those retailers not featured on these sites at a serious disadvantage. Once online shopping has made customers even more price sensitive, it’s unlikely they will go back to their previous habits.”
Posted: September 29th, 2009 under Consumer, Market, Retailer.