White Stuff – Health Check

Understanding their key issues and opportunities online

White Stuff had been trading online for a number of years and had recently undergone a re-platform of their site. As well as some already identified stock and logistics issues they were keen to understand in detail their key metrics and how best to organise their teams to support their online growth plans. Our Healthcheck concentrated on ;

–  Full website Analytics review to understand customer behaviour

–  End to end Operational review to highlight key current and future scale issues

–  Organisation Structure required to support growth

 

Full report presented to the Board with key recommendations woven into their 3 year growth strategy.