Simply Feet – Health Check

Understanding the key dynamics of a fledgeling online business

Simply Feet, part of the Canonbury B2B footcare group, was an underperforming new online B2C venture. The organisation needed expert online input to help the owners and team understand exactly what they should be doing to grow the business in a profitable manner. To said end we undertook a full healthcheck of the business covering the following key elements ;

–  Full website analytics review to undertand the current customer journey isues and opprortunities

–  Completion of a full business P&L model to identify how the business could grow and the investment needed

–  Comprehensive development roadmap covering the site, the organisational structure and the business change.

The Board took all our recommendations and have engaged us to deliver the plan going forward