Shop Direct

With £1.7bn in annual sales, we’re proud to be the UK and Ireland’s leading multi-brand digital retailer, delivering 46 million products every year to five million active customers.

More than 80% of our sales are online, with over a third of those from mobile devices. And our websites receive a whopping 880,000 visits every day. We’ve been around for more than 80 years and each of our digital department stores is now a household name brand – from our newer brands,, and right through to our well-loved heritage brands, and

We also have a growing stable of own brand labels across fashion, home and electricals, from Definitions and Savoir to Swan, Ladybird and South.