We took O’Neill surfing the internet for the first time

Within five months of our plan being approved O’Neill were transacting online for the first time, with no internal operational or IT resource required. This helped them to address the growing competitive threat of multi-channel operators in the sport leisure market.

Despite its brand heritage as an innovator, in 2008 O’Neill were not selling online in either the US or Europe. We were asked to work for them to deliver:

  • A 3 Year business plan and justification for initial investment
  • Their first transactional websites in France, Belgium, Netherlands and Germany in local languages
  • Full project management to deliver plans through to implementation
  • An outsourced operational infrastructure for warehousing, fulfilment delivery and returns

They were able to use this as the starting point for the multi-national selling strategy that they have today.

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