We helped Chums get more friends
Chums operates successfully in the mature clothing market, but were finding their eCommerce sales not growing as fast as expectations as their customers were slowly adapting to new technology.
- Undertook a full eCommerce Health Check for them, prioritizing 12 key practical and strategic initiatives for growth .
- Developed a new site release to achieve the key elements of the proposals, such as accessibility, direct selling etc.
- Proposed a series of eCommerce processes and ideas to maintain growth
Chums continues to grow their market position.