How to unlock the potential of multi-channel retailing…
Online stores are often run as completely separate channels to stores. The future that many retailers are now starting to embrace is the complete integration of all channels, to become seamless to the customer. Typically this can result in a series of proejects such as
- Retun online products in store.
- Online customer service in store
- Click and collect in store.
- Check product availability in store
- Store directory online.
- Catalogue and publications to support store and online.
- Local store promotions communicated online.
- SMS messaging support.
We have implemented a number of these projects, maximising the multi-channel sales opportunities they provide.