Unlocking the potential of your current operation

Many established retailers dont have the market or competitor knowledge to know whether their current operation could deliver more.  Is the quality of your visitors good?  Is your conversion in line with retail benchmarks? Are there places where you are losing customers and sales in the order journey.  Small simple changes can often mean big business benefit.

Our recommendation is to undertake a tried and tested 7 point Health Check, but tailored to your business, which will result not only in a benchmarked review but in a clear set of initiatives capable of producing sales or cost benefits.  The health check covers:

1.  Appealling proposition.  Is your web proposition is allowing you to grow?

2.  Quality customer traffic.  Is your brand attracting quality customers?

3.  Great order conversion.  Does your site user experience maximise conversion potential?

4.  Optimised multi-channel.  Are customer relationships maximised across your channels?

5.  Effective service infrastructure.  Does your service infrastructure support customer growth?

6.  Dyanamic retail management.  Is your web team driving your business performance?

7.  Effective business model.  Does your strategy produce an attractive business model?

We have undertaken these reviews for clients such as Matalan, TJ Hughes, Chums and Robinsons.