Our approach is in three distinct phases…

Planning

Here we establish your online potential and design your website requirements. We also develop web planning mechanisms to manage the project. We answer questions such as:

• What is your online business potential?
• How does online fit into your retail strategy?
• What are your online barriers?
• What is your online offer?
• What could an online solution look like for you?

Implementation

We develop the best site and service infrastructure solution for you. We answer questions such as:

• What partners are right for you?
• How will online integrate into your business?
• What should your online customer experience be?
• How will we get and keep customers?
• How will the e-shop be run?

Performance

In this stage we aim to maximise your sales by directing site trading and analysing/diagnosing performance. We answer questions such as:

• Is the site performing to industry benchmark expectations?
• Who are the customers and how do they behave?
• What is being bought?
• Is marketing performing?
• How do I control my business to make a profit?
• How is my team performing?

In each area we have a series of tried and tested client service packages which galvanise all our frontline online experience, to take you each step of the way.

For those already online the transaction audit will assess which of these areas needs most attention to improve your performance.