The problem and opportunity
Wolsey is a traditional brand, with a long heritage for good quality knitwear and accessories. However, it was finding e-commerce and direct channels uneconomic to operate.
Our approach
Analysed key strategy documents and business plans
Our solution
Developed quick situation appraisal. Developed first full business plan and potential future scenarios. Recognised fundamental brand weakness.
Results
Altered strategy to drive traffic to their site and re-focussed on need for brand presence.
Testimonial
“Transaction helped me to conduct a strategic review of my online and catalogue businesses, to enable me to plan for future growth and cost efficiencies.”
Johnny Mitchell, Managing Director, Wolsey