Matalan site gets positive review
Posted 05 January 2009 13:58pm by Graham Charlton at e-consultancy
High street retailer Matalan unveiled its first e-commerce website just before Christmas, though the company is just selling its women’s clothing range online at the moment. I’ve been having a look at the new website, designed by Code Computerlove, delivered by Transaction Partnership using BT Fresca’s e-commerce platform, to see how it shapes up from a user experience perspective.
Conclusion
The site is well designed and usable, though it could be made better with a few, relatively small alterations. These include a better site search function, more information about delivery times and charges, and changes to the checkout process.
The design team has done a good job here though and, when Matalan gets more of its product range online and promotes its e-commerce site more effectively, it should start to pick up more customers.
Full article:
Posted: January 26th, 2009 under Retailer.