How do I grow my ecommerce business potential?

Growing eCommerce requires the right skills and mindset to see how your customers think now and in the future. From our experience the keys to this success are:

  1. Strong differentiated proposition. Why does your offering stand out in the crowded marketplace?
  2. Customer centric planning. Do you plan your product and services around the way customers buy? Do you have a roadmap to achieve growth?
  3. Direct Marketing discipline. Have you the expertise to test learn and grow? Are you monitoring eCommerce KPI’s and taking action when they aren’t achieved?
  4. Reliable customer Service. Do you measure and control the reliability of your service?
  5. Skills to manage eCommerce. Are you paying someone to learn eCommerce or do you have someone with the skills to help you grow?
  6. Integrated infrastructure. Do your systems talk to each other to allow service of any order via any channel?
  7. The right technology supporting your strategy. Does your technology suit your plans?

There are many facets to optimisation of your potential but these are the basics that underpin most successful operations.

 

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