When organisations start transacting online the rush for sales still leaves the user experience with a lot to be desired. 

Recent research shows “consumers are spending more and more time online, seeking out experiences that are relevant, engaging, and personal. However, many Web sites make users struggle to complete simple goals, have little to no emotional punch, and fail to embrace the diversity of consumers’ wants and needs”.

To make matters worse, today’s Web organizations must often backburner projects that would improve their sites’ desirability factor in order to fix more pressing problems. As a result, the topic of desirability largely remains a mystery in the user experience community.

August 8, 2007
Desirable Online Experiences: Taking Web Sites Beyond Useful And Usable