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Catalogues boost spend by 13%

Royal Mail research found that catalogue readers spent 13% more than the average shopper.

This is yet another piece of evidence in the armoury of multi-channel retailers, but will be unwelcome news for two big UK companies.  Asda has had to delay publishing its new Asda Direct catalogue back from October to the end of the year. “The 644-page debut catalogue is now expected to be available in time for the Christmas peak.”  Woolworths has had to stop distribution of its Big Red Book catalogue due to cost cutting measures. 

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