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Archive for September, 2009

Blocks to going online

Research by online retail analyst Transaction Partnership has revealed the six major main IT excuses used by firms who have yet to launch their own e-tail sites.
IT director Steve Goodheart said: “All across the country IT bosses are sitting there knowing that they are falling behind their competitors because they need to go online but [...]

Beware the backlash of using real-time interaction to drive sales

There is no doubt that offering real-time interaction is providing a ‘step change’ in e-tailers’ customer service and revolutionising the personalisation of the relationship between the two. By Steve Goodheart
Technically it is becoming much easier and more cost effective to talk to the online customer in real-time or offer an instant phone or email back [...]

Keep it simple with your customers

THE man who first took the Littlewoods’ empire online has warned retailers that websites which are “too smart” can drive customers away.
Steve Goodheart of Liverpool-based online analysts, Transaction Partnership, said many retailers risk missing out on the internet sales boom through the over use of tools such as real-time interaction which allows them to talk [...]

Recession drives online price comparison

High-street retailers need more than ever to beef up their online presence, said Liverpool retail consultancy The Transaction Partnership. Director Steve Goodheart said: “I can foresee a time when shoppers will rely almost entirely on price comparison websites to drive them to the best price, putting those retailers not featured on these sites at a [...]

High Street must respond to online bargain hunters

The recession has created a new breed of savvy bargain-hunter consumers, using the internet to chase value from fashion retailers.
These consumers are from all age ranges and backgrounds and their thirst for value means they are shopping in a fickle manner, using the power of web search to constantly track value from retailers.
But the great [...]